Authentic Medan Sambal Crafted with Bold Indonesian Flavors

Made from fresh Berastagi chilies and traditional spices from the Lake Toba region, Quinn of Spicy brings the rich culinary heritage of Medan into every spoonful.

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20K

pcs

Production Capacity

25

ppl

Production Team

$15K

Monthly Sales

Our Story Behind

The city of Medan is recognized as a leading culinary destination in Indonesia, known for its spice-rich, flavorful, and delicious taste. These rich flavors are influenced by the harmonious blend of Batak, Chinese, Indian, and Malay culinary traditions.

Quinn of Spicy was born from a perfect blend of fresh chilies from the Berastagi highlands infused with spices around Lake Toba using traditional techniques by the skilled hands of experienced local-moms.

From young moms to career women and travelers, ‘Quinn of Spicy’ is cherished for making every meal both easy and delicious. Just a spoon of Sambal turns any simple food into aspecial experience

Our Vision

To become a culinary icon that showcases the natural richness and authentic flavors of North Sumatra, bringing them to the archipelago and the world.

  • Transforming North Sumatra’s agricultural and marine resources into high-quality culinary products with distinctive flavors.
  • Implementing efficient and innovative operational systems to ensure consistent quality and productivity.
  • Empowering local women through training and skill development, creating economic opportunities for the surrounding community.

Our benefits

“To level up your everyday meals with bold & authentic flavors from North Sumatra. We create delicious, ready-to-eat sambal to make your life easier, so you can enjoy a good food anytime anywhere”

PIZZA

When rich Italian flavors meet the bold heat of Sambal Quinn, your tastebuds win. Try it and thank us later

SUSHI

When rich Italian flavors meet the bold heat of Sambal Quinn, your tastebuds win. Try it and thank us later

PASTA

A perfect fusion, al dente pasta, kissed by the heat of Sambal Quinn. classic comfort into fiery delight

FRIED NOODLE

Fiery Indonesian flavor meets wok-fried perfection. Spicy, smoky, extraordinary.

BURGER

Your burger deserves more than ketchup. Spice it right, brings a fiery twist as a flavor explosion.

RAMYEON

Instant upgrade! The bold spices, the heat, the aroma—it’s not just noodles anymore. It’s an experience

Achievement

Local Awards

  • 1st place, UKM Vaganza – 8 Regencies of North Sumatra (2022)
  • GrabFood Favorite Resto (2023)
  • Best UMKM Fest Medan (2024)


Global Awards

  • Top 3 F&B Track – DCE Telkomsel (2024)
  • Finalist of Brilliant Young Entrepreneur (2024)
  • Member of IKRA – Indonesia Syariah and Creative Industry (2025)
  • Gold Medal Pizza Competition in Tunisia (2025)

PRODUCTS - Secret Sauce 

BERASTAGI HIGHLAND CHILI

Hand-picked for their intense aroma and vibrant heat, growing from the volcanic land and perfect temperature also humidity

LAKE TOBA AUTHENTIC SPICE

Andaliman (Batak’s Pepper) and Kecombrang, offering a truly exotic flavor profile from Lake Toba, the biggest volcanic lake in the world

EXPERT LOCAL MOMS

Stand with us for woman empowerment, Every batch was cooked in small batches by seasoned local moms with over 20 years of experience

BABY SQUID

CHICKEN SHRED

TUNA GRENADE

GREEN ANCHOVY

AROMATIC ANCHOVY

ANDALIMAN SQUID

LIGHTNING SAMBAL

ONION SAMBAL

PROCESS FLOW

We carefully select fresh chilies and natural ingredients sourced from the fertile highlands of Berastagi and surrounding regions. Every ingredient goes through a strict cleaning process using ozone wash technology to maintain hygiene and freshness. The ingredients are then steamed and cooked using traditional recipes and carefully blended with authentic Indonesian spices to create a rich and balanced flavor.

01. Harvesting

02. Ozone Wash

03. Cooking

04. Sterilization

05. Filling

06. SEALING

07. LABELLING

08. Packaging